About us
At BEIT SISU, we do wellness differently.
In our private rooms, distractions fade away,
and self-care takes center stage.
This is a safe space where you can focus on your health without any interruption.
We believe that wellness is not selfish; it is essential, and we take your journey seriously.
By prioritizing your well-being, you empower yourself to show up fully in every aspect of your life.
This is more than a wellness club; it’s a movement.
A movement towards living longer, healthier and happier.
Embrace the journey. Upgrade your health.
Reset. Refocus. Restart.
The Studios
Located in Arjaan by Rotana hotel, Dubai media City. The studio is surrounded by vibrant hubs like JBR, Dubai Marina, and the Palm Jumeirah.
Our monochromatic color scheme was carefully chosen for its calming qualities. Throughout the space, warm grays, cedar wood, and natural stone sets the tone. Filled with dim lighting, the warm glow is easy on the eyes, and a welcome juxtaposition from the bright lights of the city outside.
Step into our private suites equipped with state-of-the-art technology and amenities, tailored for the relaxation of Dubai’s residents and visitors alike.


Meet the Founder
Alicia has always loved the health and wellness industry. From a young age, the benefits of living a well-rounded life has always been ingrained in her values.
For the past 13 years, Alicia had been living in Dubai and working in the fast-paced world of Social Media for global beauty brands, tech companies and government entities. Working around the clock meant wellness often took a back seat – but, she knew that it’s what kept her mentally strong and balanced.
In December 2023, Alicia traveled to Finland for a holiday, had daily saunas, plunged in the ice lake and experienced the incredible mental and physical health benefits attached to both. She learnt the Finnish concept ‘Sisu’, which cannot be translated precisely but loosely means to ‘find your inner strength to continue in the face of challenges’. Alicia was inspired and believed both concepts would help residents elevate their self-care paths, and wanted to bring it to Dubai.
A few weeks later, Alicia’s dream job ended abruptly as she was affected by the global tech layoffs. At this time, she was devastated but also well aware she had been suffering from burnout for years. Alicia struggled to find joy in determining what her next chapter in the Social Media industry would be. Then one day, she turned to her husband and said, “What am I waiting for? If not now, then when?”.
A bit of a fearless leap, she exchanged the corporate life she knew for active wear and set out to follow the dream of becoming an entrepreneur – helping expand the wellness industry. Most importantly, Alicia’s mission is to help improve the mental and physical health of those in Dubai with burnout or on the brink, and need a safe space to disconnect and focus on themselves.
Inspired by Finland, born in Dubai.
Welcome to Beit Sisu!